MAHI TAAPOI

Sustainable Tourism Development

 
 

A selection of projects undertaken by Mahi Taapoi is set out below:

John, Peter and Murray completed a business case for the Kupe Waka Centre at Doubtless Bay for Arawai Ltd.  The Centre is intended to celebrate Maori traditions in ocean sailing and generate revenue through tourism and education to support cultural development, voyaging, waka construction, and a range of programmes targeting disadvantaged youth.  The Centre will be based on the enormous contribution to waka of Hekenukumai Ngaiwi Puhipi Busby.


Wairakei Terraces is a new geothermal attraction at Wairakei  where a Maori group are creating a cultural experience in a unique setting.  Using silica-rich fluids from the geothermal field, a new set of pink and white terraces are growing daily on the site.  Peter and John have assisted the owners in refining the product, by advising on marketing, and by preparing a trade manual and consumer map. 


John and Peter undertook a pre-feasibility assessment which looked at the tourism development options for a whanau trust with coastal land holdings at Rawhiti in the eastern Bay of Islands.  The analysis identified a potential business opportunity which could link closely with another tourism operator in the Bay to create bundled accommodation and activity products to their mutual benefit.


Peter and John facilitated the development of a cluster of Maori tourism operators (the New Zealand Maori Tourism Society) based in the central North Island.  The project, which was part-funded by Industry New Zealand, applied the wide-ranging experience in cluster and business development Peter and John have built up over the years and followed three years of working with the Tai Tokerau Maori Tourism Association. 


John, Peter and Murray undertook a feasibility study for a Trust looking at the opportunities for to develop a tourism operation on the Whanganui River, with potential to link to papakainga housing development.  The product was designed to build on the Iwi’s exisiting training proggramme in canoe construction and on aspirations for resettling long-abandoned kaianga on the Whanganui River.


Peter worked with the Council and the tourism industry in Rodney District to prepare a local cluster-based tourism strategy for the District with a proposal for a new destination tourism organisation.  The aim was to bring together the fragmented industry in the district with the Council through the preparation of a strategic plan with defined responsibilities for both parties. Clustering was used to build on the strengths of the localities and special interests, including wine, heritage, and environment.


John, Peter and Murray undertook a feasibility study of an accommodation development of land at the southern end of the Pouto Peninsula.  The eco-lodge style of development was designed to blend into the local topography and provide a base for eco-cultural activities in this rich, diverse but little known area.  While the business case was sound, it was not possible for the proponents to put in place suitable financing arrangements.


John and Peter assessed the tourism development options for Matakana Island in the Bay of Plenty.  An ecotourism approach to tourism development on the Island was recommended.  The implication was that rather than developing new facilities or attractions (for which there was no capital) the local trust would concentrate on attracting small group tours interested in the locals, their lifestyle, and what was there now on the Island.


Peter working with Roger Malcolm of Atiu undertook an analysis of five questions on tourism development of Aitutaki, Cook Islands.  The research answered the questions and recommended specific actions to the Outer Island Development Grant Fund Committee.  Particular emphasis was placed in developing the recommendations on supporting the strategy for tourism development on Aitutaki developed in 1994 which sought development that is economically viable, socially acceptable, and environmentally sound.


Peter undertook a review and update of the Cook Islands Tourism Master Plan which was prepared in 1991.   He prepared a new national tourism strategy for the Cook Islands based on geotourism principles which are closely aligned with the eco-cultural style of tourism that Mahi Taapoi has implemented through a range of projects.  The choice of the term “geotourism” for this eco-cultural based strategy, was primarily because of the synergy between the concept and what is needed in terms of tourism development in the Cook islands if it is to benefit the country as a whole.  There is also enormous benefit to be gained from aligning with National Geographic in its promotion of sustainable destinations.  The Minister of Tourism, Hon. Wilkie Rasmussen signed the Geotourism Charter on behalf of the Cook Islands making it the first Pacific Country to join the programme.    More>>

 

Selected Projects  

Copyright Mahi Taapoi, 2008-9.  All Rights Reserved. 

Mahi Taapoi is the specialist tourism development arm of Dialogue Consultants Ltd, Auckland and Wellington, Aotearoa-New Zealand