MAHI TAAPOI
Sustainable Tourism Development
Māori Tourism Business Facilitation
The Māori Tourism Business Facilitation Service was an initiative of the Ministry of Tourism and was administered by Te Puni Kokiri, the Ministry of Māori Development. Peter was appointed to the small team of specialist business assessors whose responsibilities included business assessment, providing coaching, identification and prioritisation of key strategic issues, preparation of a Business Development Plan (BDP) after the onsite assessment, and
definition of mentoring/delivery options for selected interventions. Peter assessed a series of businesses including a tour operator, an island resort, a craftsperson, an orchard, an arts trust, and a cafe specialising in contemporary Maori food. More>>
Māori Tourism Case Studies
Copyright Mahi Taapoi, 2008-12. All Rights Reserved.
Mahi Taapoi is the specialist tourism development arm of Dialogue Consultants Ltd, Auckland and Wellington, Aotearoa-New Zealand
Kupe Waka Centre
John, Peter and Murray completed a business case for the Kupe Waka Centre at Doubtless Bay for Arawai Ltd. The Centre was intended to celebrate Maori traditions in ocean sailing and generate revenue through tourism and education to support cultural development, voyaging, waka construction, and a range of programmes targeting disadvantaged youth. The Centre was based on the enormous contribution to waka of Hekenukumai Ngaiwi Puhipi. While a powerful concept, the project was unable to secure sufficient funding to enable it to proceed in the economic downturn. A modified development plan has now been prepared for the site including a the star compass (completed) a carving school (under construction) and a whare wananga (currently seeking resource consents). Tourism development at the site has been postponed while the construction proceeds. In the interim, tourism operations with the waka hourua Te Aurere have begun in Auckland based at the Voyager New Zealand Maritime Museum (click here for more information). More>>
Māori Tourism Cluster Development
Peter and John facilitated the development of a cluster of Maori tourism operators (the New Zealand Maori Tourism Society) based in the central North Island. The project, which was part-funded by Industry New Zealand, applied the wide-ranging experience in cluster and business development Peter and John have built up over the years and followed three years of working with the Tai Tokerau Maori Tourism Association. More>>
Māori Tourism Marketing Review
This review was compiled through the joint efforts of Andrew Te Whaiti, Chellie Spiller, Lucy Cruickshank and John Panoho with strategy development and reporting by Dr Peter Phillips. The review concluded that the potential for marketing Māori tourism businesses went through a step change in 2005 with two key initiatives: the adoption of the “interactive traveler” as the key target market by Tourism New Zealand (TNZ); and the inclusion of Māori values of manaakitanga and kaitiakitanga as underpinnings of the New Zealand Tourism Strategy (NZTS). The report advocated a paradigm shift for Maori tourism businesses to replace the conventional business model with one based on the Five Well-beings - spiritual, cultural, social, environmental, and economic wellbeing. The report also argued that to realise this opportunity Māori must be prepared to re-align with the tourism industry rather than seek to develop a separate Māori cultural tourism niche.
Waka Sailing
Peter Phillips is currently one of three directors of Arawai Ltd, a limited liability company with charitable status registered in New Zealand (No. CC34144). Arawai operates the waka hourua (double-hull voyaging canoe) Te Aurere from the Voyager New Zealand Maritime Museum in Auckland. Peter is applying almost 20 years experience in tourism as Director of Development and Marketing on a pro bono basis as a long time member of Te Taitokerau Tarai Waka Inc., the country’s leading waka sailing organisation. More>>
